SOCIAL MEDIA SECRETS

Not everyone is excited about social media and its far-reaching abilities. Many are skeptical. Some are suspicious of outside intruders. And often, critics are challenges when devising a social media campaign – i.e. a strategy connecting several sources into a cohesive and supportive network providing linked content with gratifying consequences.

Brand awareness, website traffic, and lead generation are all part of the successful formula but don’t be scared off by the unfamiliar dialogue. The practices are logical, it’s just a matter of learning a few strategies and deciding the basics of who to target, what to say to grab attention, and how to further the engagement to better your clients’ satisfaction and your profit margin.

Let’s dig a bit deeper to see if we can simplify the advantages of having a social media presence for your business. After all is said and done, these undeniable reasons are why you should have a

Social media presence …

Accessible

People are more visual now than ever before. As our worlds become bigger, faster, better, our time becomes more valuable. We are less apt to spend time reading an article than watching a video.

Your Clients

Your clients are already connected to social media. If they aren’t IM’ing well-wishes to their loved ones, they are setting up movie night with friends. Why not be there too, adding your product or service which not only solves their problems but, well, saves them time!

Audience focus

Your clients are moving, you need to move along with them! Especially if they are currently the largest group of trending consumers – yes, Millenials. Your product or service has an audience in mind, and targeting this audience on social media has never been easier.

Selling surfboards? Target outdoor watersports.

Plumbing? Aim your focus to DIY’ers Q & A focus groups.

Drive Traffic

Because your target audience sees your ad, blog, video, or post, they become interested in your what you have to offer. This drives traffic to your site, creating the potential for engagement, interaction, and purchase.

There are so many avenues by which you can draw attention to your site. Offer something for free, which would ask for their email address (building your list of clients); notifying them of special events (attracting more involvement for sales and interaction); or announce a reduces sale of product (s), for obvious and prosperous profits.

Automated Launching

All in All

With so many people accessing social media (more than 2 billion people use social media every day), you can’t afford to ignore the media.

Also, if you think it is expensive, you may have to re-think that conclusion. Tailoring your campaign is easy, such as specifying your costs and duration. If you hire a social media expert, it becomes a breeze, though make sure you are hiring someone with experience and a good track record.