Not a Time to relax
Summer … it brings thoughts of hammocks, Bar-B-Q’s, getting together with friends, and outside adventures. If you are a business owner, it can also take on a feeling of ease; distributors are updating with new products, people are on vacation putting meetings and progress on hold, and yourself, feeling a bit of the lazy days with excuses to ‘do it tomorrow’ and enjoy a bit of downtime.
With the slowing of outside contenders, however, a bit of anxiety can emerge along with the idleness. Perhaps it is a good time to review your marketing tactics and update your website with a fresh look and current copy.
A newsletter sent to your established customers will give you a sense of connection. Initializing one in the summer will also put you on a more social and personal level.
If you haven’t ventured into social media yet, this might be a good time to discuss the advantages and find out exactly what all the ‘talk’ is about. Is your business selling to younger generations, the famous millennials? It is a must you establish a presence in social media; 25% of all online users connect through their mobile devices only. Not having this presence will eventually, hand all your business to your competitors.
And because these mobile devices are the way of the future, make sure your website functions with accurate speed and information display on the smaller screens. As everyone moves to more convenient and reliable sources for their information, if yours isn’t loading properly, they will move on to someone’s site which does!
Summertime does bring a certain amount of sublime ease to our lives. Give your business a bit of a check-up while you have a few extra minutes on your hands and update the necessities. Come September when everyone hits the ground running again, you’ll be thankful you are already ahead of the game with your business plan and image.
“It is a must you establish a presence in social media; 25% of all online users connect through their mobile devices only.”