Not a Time to relax

Summer … it brings thoughts of hammocks, Bar-B-Q’s, getting together with friends, and outside adventures.  If you are a business owner, it can also take on a feeling of ease; distributors are updating with new products, people are on vacation putting meetings and progress on hold, and yourself, feeling a bit of the lazy days with excuses to ‘do it tomorrow’ and enjoy a bit of downtime.

With the slowing of outside contenders, however, a bit of anxiety can emerge along with the idleness.  Perhaps it is a good time to review your marketing tactics and update your website with a fresh look and current copy.

A newsletter sent to your established customers will give you a sense of connection. Initializing one in the summer will also put you on a more social and personal level. 

If you haven’t ventured into social media yet, this might be a good time to discuss the advantages and find out exactly what all the ‘talk’ is about.  Is your business selling to younger generations, the famous millennials?  It is a must you establish a presence in social media; 25% of all online users connect through their mobile devices only.  Not having this presence will eventually, hand all your business to your competitors.

And because these mobile devices are the way of the future, make sure your website functions with accurate speed and information display on the smaller screens.  As everyone moves to more convenient and reliable sources for their information, if yours isn’t loading properly, they will move on to someone’s site which does! 

Summertime does bring a certain amount of sublime ease to our lives. Give your business a bit of a check-up while you have a few extra minutes on your hands and update the necessities.  Come September when everyone hits the ground running again, you’ll be thankful you are already ahead of the game with your business plan and image.

 

 

 

“It is a must you establish a presence in social media; 25% of all online users connect through their mobile devices only.”

 

Never Sell Yourself Short

 

“By dedicating ourselves to quality, we hope to set our business apart from the status quo.  But at what price?  Can we stay true to our personal self-worth and still get customers? “

       

  Capri Bailey

         Copywriter

Haven’t we all been down this path, rating your self-worth in the marketplace?  We want the customer, we want to offer a fair price market price to that customer.  But we also don’t want to low-ball our rates in order to get the customer. Especially when it comes to our own self-worth,  there is always someone bidding a lower rate.  So, what is your time worth?

 Never sell yourself short – Many industries are wrestling with this push and pull dilemma, as we are all faced with making a profit and doing good by our customers. As a writer, I’ve experienced this more times than I would care to admit. You need the work, the pay won’t even cover the electricity it will cost to turn on your computer, but …

 

The secret lies in showing value to the customer and proving our talents are worth the higher cost.  Or, perhaps even just a decent cost.  I hate to say this though, more companies are betting on the low-ball production cost than risking the high pay for an unknown outcome.  Let’s run with this for just a moment – so we bid the job low because we need the work and also, we want to get our foot in the door for future work.  But what then?  

We get the job, find we are barely making any money on it, but the quality is great, the customer is happy, and we are set for the next job.  What is the expectation of the customer for the next job?  He will want the same quality for a low-ball price.  Hmmm…

Okay, what started this whole rant is I got burned.  Yup, been in the business writing and designing for great clients who pay your invoices and come back because they love your work.  Went on board without getting a rate up front (there were deadlines and I never miss a deadline) and their site was well-written.  I assumed (don’t even go there!) the money would be comparable.  But, as you guessed, the other writers are doing it for pennies.  How do these people work at $4.50 an hour?

K, I realize, I’m just blowing off steam here.  I  am tired of people using others for their own gain, by either ‘taking them’ or saying the rate was posted when it was not.  Low pay for high quality or quantity of work is rampant nowadays, and I get it, we all have bills to pay. If you can’t work for breadcrumbs, there is always someone to take your place.  This ruthlessness apparently has no boundaries and it leaves the small businessman and entrepreneur struggling.  But if you can find someone to do the work for pennies, why not?  I get it.  It isn’t right, though.  I really like living by the Golden Rule …

Sorry for the rant … but thanks for the listen! 

Please, share your thoughts and comments on this subject.  I need perspective and a bit of reality in the matter.

 

Comments

 

For more great reading on this subject  

http://blog.creativelive.com/how-to-calculate-freelance-hourly-rate-infographic/

 

The Art of the Written word

Writing is an art form.  As you read through amazing works from authors such as A.S. Byatt (Possession), Richard Russo (Empire Falls), or Chris Van Allsburg (Jumanji), it is apparent how important storytelling has been in man’s evolution and community.  How easy is it for us to picture a group of people, huddled around a fire, exchanging tales, both true and fictional?  Pretty easy!

Now, let me ask you this, when I said ‘people, huddled around a fire, exchanging tales’, did you picture cowboys sitting on rocks in the desert telling tales of Billy the Kid?  Or perhaps you pictured cavemen and women, jostling little ones with wide-eyed anticipation, telling of the huge saber-toothed tiger they saw that morning?  Or just maybe, did you picture yourself with a bunch of your friends, babysitting marshmallows during the latest version of an urban legend? 

Each one of us have been participants of storytelling in one way or another, and use it to fall back on when we read, listen, and watch others tell stories of their own.  We paint pictures in our minds of the words spoken.  Everyone’s picture is unique and different.  Our history, experiences, dreams, and desires (or fears!) play part in painting those pictures, and thus, the story comes to life.  The more vivid the words, the more vivid the mind movie.

Which brings me to the most powerful concept in copy writing today, though obviously it’s been a part of our lives since dawn – tell a story.  We see it in everything we do, simply because, it is an effective, enjoyable, and, when it’s done right, compelling way of delivering a message to any audience.  Grab the readers attention with a compelling story, and you’re on your way to writing a great piece of copy.

I’ll leave you with this thought as you move through your upcoming week … if you want to make a point to anyone, be it your neighbor to be wary of his dog barking or your boss to the overload of work you’ve been dealt, think of a story to tell it by.  Compare and conclude.  The message will be solidified in your listeners mind, and perhaps, they just may follow through with a call-to-action!

Good luck, and have a great week!

Capri

PS for more on telling a story and it’s importance when defining an idea, please click on the link below.

 

Tell A Story …

Copywriter

Capri Bailey

“Grab the readers attention with a compelling story, and you’re on your way to writing a great piece of copy.”

 

It’s about time …

clock

 

Well …

Trying to launch a website?  We have been updating ours, and finally, here it is!  Whew!  Keeping a business going, having no identity on the internet, and spinning new copy for all these pages has kept us all on the bike, pedaling uphill, flying downhill, and sometimes, even wondering if we are on the bike at all!!

Lo and behold, though, here we are.  Please let us know what you think, what information we missed which you are looking for, and perhaps if you have the time, some suggestions for improvement.

Also, if you have something of interest, please contact us for posting articles or thoughts.  This is meant to be a tool for everyone.  We are all learners!!!

We are all busy, which actually, is why Writing By Capri is here, to save you time!  If, however, there are a few moments you could spare to comment, please post us a word or two.  Our love for communication and conversation rules our existence, so chatter away!!!

Thank you for your patience while we have been under construction.  I’m sure you’ll see updates, tweaks, and edits, but all in all, the scaffolding has been removed and the curtain is up!

Sincerely,

Capri